The Meaning

MTL JTM stands for "Montréal, je t'aime" which is the French translation of "Montreal, I Love You".

The Secret

Why

MTL JTM

The best way to experience Montreal is by saying "Je t'aime". More than a souvenir, it is statement that you loved your trip, that you were right to come + it is in French which is the local language. Have the local experience.

The Secret appears when you flip the logo horizontally or in a mirror. MTL JTM then becomes JTM MTL.

This is why we call it "The Reflection of Montreal".

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