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The Meaning
MTL JTM stands for "Montréal, je t'aime" which is the French translation of "Montreal, I Love You".
The Secret
Why
MTL JTM
The best way to experience Montreal is by saying "Je t'aime". More than a souvenir, it is statement that you loved your trip, that you were right to come + it is in French which is the local language. Have the local experience.
The Secret appears when you flip the logo horizontally or in a mirror. MTL JTM then becomes JTM MTL.
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This is why we call it "The Reflection of Montreal".
Our products
Our locations
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Old Port
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Plateau​
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Centre-Ville​
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Villeray​
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Hochelaga​
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